The EA SPORTS Challenge gives you the chance to show off your skills with Madden 2010, Fight Night 4, NBA Live 2010 and win some serious cash. This year cash and prizes total 0000 and all online and live events are played only on PLAYSTATION®3. The first of three live events begins in Dallas, Texas, August 29-30. For more information about the 2009 EA SPORTS Challenge Series, visit www.easportschallengeseries.com